Your Listing Expired — Now What? (What to Know Before You Relist Your Home)

If your home recently came off the market without selling, you’re probably feeling a mix of frustration, confusion, and even discouragement. You made plans. You prepared the home. You were ready.

So why didn’t it sell?

There are usually three core reasons homes don’t sell:

1. Pricing strategy

2. Marketing strategy

3. Negotiation and agent representation

Notice — not the market itself.
Even in slower markets, well-priced and well-marketed homes do sell.

Expired Listings Are More Common Than People Realize

You are not alone — and your situation is fixable.

According to the National Association of REALTORS® (NAR), about 22% of listings do not sell during their original listing period.
Source: NAR 2023 Home Buyers and Sellers Profile.

The issue isn’t that the home is unsellable —
but rather, that the positioning, marketing, pricing, or representation strategy wasn’t aligned with the current buyer pool.

Should You Re-List With the Same Agent? The Data is Clear.

Many homeowners feel loyal to the agent who originally listed their home — especially when that person is a friend or family member.

But here’s what the data says:

Listings Sell Faster When Homeowners Switch Agents After Expiration

Homes that relist with a different agent sell 32% faster on average than those who relist with the same agent.
Source: HomeLight Top Agent Insights Report, Q2 2024.

They Also Sell For More Money

Re-listed properties represented by a different agent sell for 3–8% higher on average than homes re-listed with the same agent.
Source: Zillow Research, 2023 Market Relist Study.

Why?
Because a new agent brings:

• A fresh strategy

• A new marketing plan

• Reframed pricing and buyer positioning

• Leverage in negotiation that the previous agent lost

If your listing expired, something in the previous plan did not work.
Repeating the exact same approach almost guarantees the exact same outcome.

Let’s Talk About Loyalty — The Hard but Honest Truth

If your previous agent is:

• A friend

• A relative

• A coworker

• Someone you “feel bad” leaving

You may feel obligated to relist with them.

But here is the key question:

Are you selling your home to protect someone’s feelings — or to protect your financial future?

Your home is likely one of your largest financial assets.
Choosing representation based on loyalty — instead of skill, experience, and strategy — can cost you thousands.

Real Example

A homeowner in North Carolina re-listed with the same agent after the first listing expired.
The agent reused the same photos and the same pricing strategy.
The home eventually sold — for $21,000 less than the neighborhood average.

That homeowner later said:

“I was trying not to hurt feelings. But in the end, it was my equity that got hurt.”

Why the Right Agent Makes All the Difference

When I take over an expired listing, I do not just copy and paste what was done before.

I:
✔ Re-evaluate pricing through current comps + on-market competition
✔ Professionally update photography, video, and staging approach
✔ Re-write the listing description with emotional marketing psychology
✔ Re-launch the home to the market like it is Day One
✔ Audit showings, feedback, and buyer objections to target solutions

Fresh eyes = new strategy = new results.

The Question to Ask Now

Before choosing who to relist with, ask yourself:

You Don’t Need to Decide Today

Let’s simply talk.
No pressure.
No pitch.
No ego.

Just strategy and clarity about what went wrong — and how to fix it.

Because if your home didn’t sell, it’s not the end of the story.
It’s a chapter that needs a better author.

📲 Call or text (336) 567-5843

Brokered by Real Broker, LLC — NCREL #312309
Jessica J. Baldovinos | @JessicaJBRealtor
🔗 Book a 30-min Strategy Call: https://calendly.com/jessicajbrealtor