Luxury Real Estate 2025: Wellness, Privacy, and Intelligent Living

Today’s luxury buyers want sanctuary + tech + sustainability—and they’ll pay for it when it’s executed well.

5 defining trends

1. Wellness-first homes: spa-level baths, infrared/steam/sauna, recovery rooms, biophilic design.

2. Smart & sustainable: energy management, whole-home automation, EV infrastructure, resilient materials.

3. Privacy & security: site selection, gated access, discreet layouts, robust smart security.

4. Indoor-outdoor flow: resort-style amenities and entertainment zones.

5. Selective markets, selective buyers: Inventory is improving, but buyers are picky; pricing precision matters.

Selling luxury? Lead with experience: wellness features, energy performance, and privacy engineering. Buying? Elevate inspections to include systems integration, resiliency, and long-term maintenance costs.

Exploring/buying/selling in the luxury tier?
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Sources (copy/paste):

• Coldwell Banker Global Luxury “Trend Report 2025” (with Institute for Luxury Home Marketing): https://www.coldwellbankerluxury.com/editorial/the-trend-report-2025 and PDF: https://www.luxuryroundtable.com/wp-content/uploads/2025/01/Coldwell-Banker-Global-Luxury-The-Trend-Report-2025.pdf

• Institute for Luxury Home Marketing — Monthly Luxury Market Report (North America): https://www.luxuryhomemarketing.com/real-estate-agents/ILHM-luxury-report.html (latest PDF: https://www.luxuryhomemarketing.com/assets/LMR_NorthAmerica.pdf)

• Christie’s Global Luxury Real Estate Forecast 2025: https://www.christiesrealestate.com/2025-global-luxury-real-estate-forecast/ and brochure view: https://brochures.christiesrealestate.com/view/870332007

• PwC/ULI “Emerging Trends in Real Estate 2025” (macro signals): https://www.pwc.com/us/en/industries/financial-services/asset-wealth-management/real-estate/emerging-trends-in-real-estate.html

• Veranda (wellness-at-home signal): https://www.veranda.com/decorating-ideas/a65463694/kohler-saunas-2025/